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CPLG's deal as the licensing agent for Le Tour De France in the UK and Eire has been renewed.

Le Tour de France to ride into publishing, homewares and accessories

CPLG is looking to extend Le Tour De France into publishing, homewares and accessories.

The firm has had its deal as the licensing agent for the brand in the UK and Eire renewed and is now looking to drive ambitious expansion plans for the licensing programme of cycling’s premier competition.

CPLG is looking for partners across souvenir merchandise, publishing, homewares and accessories, as well as promotional partners. The firm is also set to develop Le Tour De France performance and lifestyle product ranges.

"Le Tour de France continues to be one of the most iconic occasions in the lifestyle calendar, and also benefits from an always increasing popularity of cycling as a healthy living pursuit," said Daniel McGeehan, brand manager, CPLG UK.

"This gives us a very solid platform to build on in the UK and Eire, and we will be looking to work with partners across a wide range of categories who compliment the strong brand ethos."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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