LEGO is launching a library of new audio content across the biggest music and audio streaming platforms of today, including Spotify, Amazon Music, Audible, Apple music, and Deezer.
The new content will take the form of a series of audio plays set within LEGO’s worlds of LEGO Ninjago, LEGO Friends, and LEGO City. Each will give children the chance to listen to exciting new adventures based on the popular toy lines.
The LEGO content will be joined by a series of audio plays based on the hit PAW Patrol series.
The audio plays are aimed at children aged four to ten and allow the listener to enjoy the stories of the TV-episodes with the original voices, but with the added benefit of a narrator guiding the child through each scene.
‘The audio plays are a great incentive to encourage parents to have the headphones at the ready to reduce screen time but still keep the family entertained,’ read a statement from the firm behind the development of the audio plays, Universum Film, GmbH.
‘The captivating audio plays follow the missions of PAW Patrol six heroic puppies and their leader Ryder, the colourful adventures in Heartlake City with LEGO Friends, the exciting world of LEGO Ninjago, and the modern metropolis of LEGO City; perfect for school runs, play dates, family trips and bedtime.’
The launch arrives following studies that, according to Universum, reveal that comprehension, vocabulary, reading speed, and motivation are all positively impacted by audio content.