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LEGO brings Star Wars brand into its coding-focused Boost range

LEGO has unveiled the latest addition to its popular Star Wars, bringing the sci-fi franchise into its coding focused product line, LEGO Boost.

This is the first time that the drag-and-drop LEGO Boost coding technology has been used in a LEGO licensed product, giving fans the chance to build three of the film series’ most iconic droids in R2-D2, the Gonk Droid and the Mouse Droid.

With the technology overhauled to match the LEGO Star Wars galaxy, the result is a new play experience in which kids and parents can team up to build, code and play with the droids, then create their own Star Wars stories and battlegrounds with inspiration from more than 40 interactive missions.

Every time they play with this LEGO Star Wars brick galaxy, they will also be honing their STEAM (Science, Technology, Engineering, Arts and Maths) skills.

Julia Goldin, chief marketing officer, LEGO Group, said: “We’ve been fuelling the imagination of young Padawans and Jedi Masters for twenty years and wanted to take the Force to a new level. By introducing LEGO BOOST and creative coding into the LEGO Star Wars galaxy, kids now have the chance to develop essential 21st century skills while immersing themselves in the amazing world of Droid Commanders.

“Our children are the problem solvers of tomorrow and STEAM skills will be essential to help them conquer the challenges of the future.”

The LEGO Star Wars BOOST Droid Commander set is the latest example of how the LEGO Group is using product innovation to help boys and girls gain vital STEAM skills like creativity, critical-thinking, problem-solving and communication – all while enjoying the thrill of playing with their favourite LEGO Star Wars characters.

R2-D2, Gonk Droid and Mouse Droid all launch globally on September 1st this year.

The LEGO Star Wars Boost Droid Commander set includes a colour and distance sensor, interactive motor, Bluetooth and 1,177 pieces, enough to build all three of the Droids.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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