The LEGO Group has opened its first airport LEGO Store in the US, having partnered with The Marshall Retail Group – a WHSmith Company – to set up shop inside Salt Lake City International Airport.
The all-new LEGO store allows visitors the opportunity to shop for hard-to-find products from the LEGO portfolio, as well as its top sellers, unique featured items, and more.
“Marshall Retail Group is honoured to open the first ever LEGO retail store in the United States in an airport and we’re thrilled to partner with The LEGO Group as it continues to inspire and develop the builders of tomorrow through creative play and learning,” said Michael C Wilkins, chief executive officer of Marshall Retail Group.
“With its inimitable products and playful atmosphere, we’re confident the LEGO storefront will provide visitors of all ages an unforgettable experience as they travel through the newly-constrcuted Salt Lake City International Airport.”
Among the ranges in stock at the new store will be toddler-friendly LEGO Duplo play-sets, best-selling LEGO City builds, LEGO Friends, and a raft of specialist builds from LEGO Technic, including the Lamborghini Sian FKP 37.
“We are proud to have the first out of many LEGO airport stores in the US here in Salt Lake City. The LEGO airport store offers a premium retail experience to the traveler and engages families, children, and adults with a broad range of products from LEGO DUPLO to very sophisticated LEGO Technic models,” said Simon S. Bast, head of sales for Travel Retail Americas.