LEGO has pledged its support to the Sustainability in Licensing Conference 2020, the first of its kind for the consumer products and licensing community, set to take place virtually on November 24th and 25th.
Sine Klitgaard Møller, The LEGO Group’s licensing sustainability transformation lead, will take to the digital stage to speak of the importance of change within the toy sector. She will discuss ‘a playful approach’ to sustainable packaging in the licensing industry on the show’s first day, November 24th at 12.30 pm.
Klitgaard Møller began her LEGO career as global licensing creative director over 15 years ago and is now leading the change towards the company’s strategic ambition to have a fully sustainable portfolio for the LEGO licensing portfolio by 2030, starting with packaging transformation by 2025.
“Children are our role models in the LEGO Group and it is their planet we are using, we must protect their future,” she said.
Helena Mansell-Stopher, Sustainability In Licensing Conference curator and director, added: “We are extremely proud to have LEGO join the SILC line up of speakers to present their sustainable journey so far, and learn from the great inroads they are making in this complex area.”
Klitgaard Møller joins a speaker line-up which includes leaders from the Ellen MacArthur Foundation, Tesco, Asda, Marks and Spencer, Teemil Tech/Rapanui Clothing, Retail Economics, Central Saint Martins, Breakdown Plastics, Wastebusters, Kids Insights and the R&A (The Open) Sustainable Sporting Events covering a wide spectrum of topics.
The cost of attending SILC 2020 is £95 (+VAT) per delegate. Bookings can be made by clicking here.
A number of companies have already pledged their official support to SILC 2020, underlining their commitment to change within the industry. The Products of Change group is the headline supporter of SILC 2020 while the official supporters include Amscan, BBC Studios, Brandgenuity, Change Plastic for Good, Character World, Discovery, Dreamtex, GB eye, Global Brands Group, Hasbro, MDR Brand Management, Natural History Museum, Smiffys, TDP Textiles, Those Licensing People, University of Oxford, ViacomCBS, and Warner Bros. Consumer Products.