LEGO teams with Hype to launch LEGO Ninjago apparel collection

LEGO has partnered with HYPE to launch a new apparel collection themed around the Danish toy maker’s hit global franchise, LEGO Ninjago. The 28-piece  collection feature t-shirts, shirts, shorts, hoodies, joggers, jackets, and bags. The range is available from JustHype.com and LEGO.com this week.

The new collection illustrates some of the most memorable moments and characters from the LEGO Ninjago franchise’s successful TV series, its building sets, as well as Japanese and Chinese myths and culture.

LEGO Ninjago’s 2020 TV series witnessed the Ninja enter the new realm of The Prime Empire, an urban and futuristic city that has formed the basis of the inspiration for the Hype partnership. The fashion line will feature mesh panelling, embroidery, on-trend chunky taping, branded neck ribs, and over-sized graphics.

Featuring over-sized silhouettes in the LEGO Ninjago’s iconic colour palette of yellow, deep red, and monochrome, with the placement of the secret LEGO Ninjago language spelling out ‘JUST HYPE’ throughout the collection, each individual tee showcases prints of fan-favourite LEGO Ninjago characters.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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