LEGO has partnered with HYPE to launch a new apparel collection themed around the Danish toy maker’s hit global franchise, LEGO Ninjago. The 28-piece collection feature t-shirts, shirts, shorts, hoodies, joggers, jackets, and bags. The range is available from JustHype.com and LEGO.com this week.
The new collection illustrates some of the most memorable moments and characters from the LEGO Ninjago franchise’s successful TV series, its building sets, as well as Japanese and Chinese myths and culture.
LEGO Ninjago’s 2020 TV series witnessed the Ninja enter the new realm of The Prime Empire, an urban and futuristic city that has formed the basis of the inspiration for the Hype partnership. The fashion line will feature mesh panelling, embroidery, on-trend chunky taping, branded neck ribs, and over-sized graphics.
Featuring over-sized silhouettes in the LEGO Ninjago’s iconic colour palette of yellow, deep red, and monochrome, with the placement of the secret LEGO Ninjago language spelling out ‘JUST HYPE’ throughout the collection, each individual tee showcases prints of fan-favourite LEGO Ninjago characters.