LEGO unveils 123 Sesame Street set through LEGO Ideas and Sesame Workshop partnership

The LEGO Group has lifted the lid and taken us all on a trip down Sesame Street, as it prepares to launch its LEGO Ideas 123 Sesame Street building set. Voted for by LEGO fans the world over, the set is the latest product from the LEGO Ideas collection.

Created with all the elements of 123 Sesame Street, the new set is packed with authentic details from the famous New York City neighbourhood. From Bert and Ernie’s apartment, to Big Bird’s nest, where the grown-ups finally met Mr. Snuffleupagus in person – builders can now live out some of Sesame Street’s most memorable moments.

LEGO Ideas 123 Sesame Street allows fans to pass by Hooper’s Store, Oscar the Grouch’s trash can, and plenty other quintessential Sesame Street locations. The set includes a cast of exclusive buildable minifigures that have been created specifically for the set, including Cookie Monster, Elmo, and Big Bird.

The new LEGO Ideas 123 Sesame Street set is part of the LEGO Ideas collection, which offers fans the opportunity to submit their own brick creations with the chance to have their concept brought to life with the help of LEGO master designers and a share of the profits.

123 Sesame Street is the result of the artistic efforts of LEGO enthusiast Ivan Guerrero, who said: “As a long-time fan of the LEGO Group and Sesame Street, it has been a dream come true to be able to merge my two passions into a memorable set for fellow builders to enjoy.

“LEGO bricks and Sesame Street shaped both my childhood and adult years, and the opportunity to work with the LEGO Ideas team to bring this quintessential New York street to life has been thrilling.”

Federico Begher, VP of global marketing at The LEGO Group, added: “We were instantly drawn to Ivan’s idea, as we had never created an official LEGO product with Sesame Street before. It was clear from the submission that Ivan is passionate about Sesame Street and he really brought it to life with the wide array of characters and bright, classic colours.

“For the first time in the history of LEGO Ideas, we also had the opportunity to create brand new minifigures for a set – bringing something new and exciting to our LEGO fans.

“Knowing the impact Sesame Street has had on the world for decades, sharing similar values with generations past and present, this felt like an exciting way to blend novelty with nostalgia, and pay homage to the truly iconic 123 Sesame Street through LEGO Ideas.”

Gabriela Arena, Sesame Workshop’s vice president of licensing, North America, added: “Your imagination and creativity can take you places—and with the help of LEGO Ideas, it’s now transporting fans to Sesame Street where you’re never too old for a playdate.”,

The new set weights in at 1,367 LEGO pieces, measuring 24 cm high, 35cm wide, and 21cm deep. LEGO® 123 Sesame Street will be available directly via LEGO.com and LEGO Stores from 1st November.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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