"The synergies are perfect with people at the heart of all the decisions," said John Lewis' Anna Berry.

LEON has “incredibly exciting future” with John Lewis following cookware collaboration

Fast food chain LEON has appointed The Point 1888 as its brand extension agency, and following a deal with John Lewis for an exclusive cookware line, all parties involved are excited about future collaborations.

The LEON cookware collection will debut at John Lewis on September 5th, and features 40 pieces boasting ‘bold colours and iconic LEON designs’.

“It has been an absolute pleasure to work with the team at The Point 1888 in a true collaboration with John Lewis and LEON," said Anna Berry, head of buying cook and dine, John Lewis Partnership.

"The synergies are perfect with people at the heart of all the decisions. We all have a desire to deliver a fantastic proposition that delivers amazing product with the best sourcing credentials. Bringing three fantastic teams together has resulted in a brilliant collaboration which has an incredibly exciting future.”

Will Stewart, managing director at The Point.1888, added: "At The Point 1888, we focus on securing retail partners for our licensees to ensure both short-term and long-term success.

"John Lewis is the best retailer in the world, so to be launching such a large collection is incredibly exciting. The brand fit for LEON and John Lewis is perfect."

Rebecca Di Mambro, innovation manager at LEON, continued: “At LEON we are passionate about our food, where it comes from, how it is produced and presented. But we also want make it easy for everyone to eat good food at home as well as on the go.

"The Point.1888 recognised our passion and spotted a potential partner in John Lewis, who share our principles and values. Point.1888 identified a gap in the market for beautiful and functional cookware and between us all we have created a range we’re incredibly proud of and can’t wait to launch in September.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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