Agent will look after brand in Greece and Cyprus.

License2Brand picks up Asterix

License2Brand has been appointed the agent for Asterix in Greece and Cyprus.

Under the agreement, the firm will represent all merchandise rights for the property across the territories.

"We are thrilled to be representing one of the world’s most renowned characters, especially popular in Greece, as many generations have grown up with the Gauls fighting the Romans," said Anthe Louizos, MD of License2Brand.

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