Licensing 360 celebrates 20 years of Wet Hot American Summer with Monzo and Bioworld

The US comedy, Wet Hot American Summer, starring Paul Rudd, Bradley Cooper, and Amy Poehler, is celebrating its 20th anniversary this year with the launch of a new range of nostalgic, collectable merchandise.

In new deals brokered by Licensing 360, Rusted Wave and the film’s producers have partnered with Mondo and Bioworld to create a unique new collection of posters and apparel, spanning t-shirts, hats, jackets, bags, and more.

“With these anniversary pieces, our goal is to showcase the iconic scenes, phrases, and moments of the film that fans remember deeply and want to own through merchandise,” said Stephanie Kupperman of Licensing 360.

Eric Garza of Mondo, added: “Wet Hot American Summer is an iconic film with an unbelievably stacked cast, so to celebrate its anniversary, we wanted to give fans a fun, high-energy poster that reminds them of not only the Camp Firewood shenanigans, but maybe even of their own summer camp experiences. Artist JJ Harrison delivered on all fronts.”

Bioworld will develop a full collection of Wet Hot American Summer merchandise including tees, hats, jackets, lounge pants, bags, and water bottles. The collection will initially be available on Dumbgood.com, a direct-to-consumer site blending streetwear and pop-culture that is a part of Bioworld’s best in class consumer engagement model.

“We are pleased to offer fans this Wet Hot American Summer collection,” said Bioworld’s Paul Beck. “This is well overdue for fans, so we think they will leap at the opportunity to collect the pieces.”

To inquire about becoming a Wet Hot American Summer licensee please email stephanie@licensingthreesixty.com or visit the website, licensingthreesixty.com

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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