Licensing Awards 2016 winners revealed

The winners of the annual Licensing Awards were revealed at a ceremony hosted by comedian Tim Vine at The Grosvenor House Hotel in London last night.

The event, celebrating licensing industry channels including retail, product, property, marketing and more, saw almost 1,500 licensing personalities in attendance.

Proceedings were opened with a 75th anniversary celebration of Wonder Woman with Britain’s Got Talent and The X Factor’s IMD Legion.

Among the celebrations, the industry rose to its feet to applaude Start Licensing’s MD, Ian Downes on receiving The Honorary Achievement Award.

The winners of the Licensing Awards 2016 are:

The LIMA UK Rising Star
Sarah Patel, Nickelodeon Consumer Products (UK and Ireland) 

Best Preschool Retailer of Licensed Products

Best Kids Retailer of Licensed Products

Best Retailer of Adult Licensed Products

The Radar Award

Best Licensed Retail Execution
Minions Summer Takeover from Asda 

Top Retailer Award

Best Licensed Toys or Games Range
PAW Patrol Range from Spin Master 

Best Licensed Dress-Up or Party Range
DC Super Heroes Range for Sainsbury’s from Rubie’s Masquerade 

Best Licensed Preschool Apparel (0-5 years)
Star Wars Babywear for Tesco from Paul Dennicci 

Best Licensed Children’s Apparel Range
DC Comics Swimwear Range for Sainsbury’s from Aykroyd & Sons 

Best Licensed Adult Apparel Range
Adventure Time Boots from Dr. Martens 

Best Licensed Written, Listening or Learning Range
Winnie the Pooh 90th Anniversary from Egmont Publishing 

Best Licensed Paper Products or Stationery Range
Star Wars Stamp Range from Royal Mail

Best Licensed Giftware Range
The Simpsons x Skinnydip Krusty the Clown Range – Skinnydip 

Best Licensed Home Décor, Tableware or Housewares Range
Peter Rabbit 150 Nursery Range for Mothercare from Suncrest Trading 

Best Licensed Food or Drink Range
Minions Banana Tic Tacs from Ferrero 

The Innovation Award
Star Wars Bluetooth Speakers from ACWorldwide 

Best Preschool Licensed Property
PAW Patrol – Spinmaster & Nickelodeon and Viacom Consumer Products 

Best Children’s or Tween Property (age group 5-12)
Shopkins, Bulldog Licensing 

Best Teen or Adult Licensed Property
Adventure Time by Cartoon Network 

Best Film Licensed Property
Star Wars: The Force Awakens 

Best Music or Celebrity Licensed Property
The Beatles, Caroline Mickler 

Best Sports Licensed Property
England Rugby, Rugby Football Union 

Best Classic Licensed Property Award
Peter Rabbit, Penguin Random House 

Best Licensed Marketing Communication Award
Roald Dahl’s Messy Adventure with Persil 

The Honorary Achievement Award
Ian Downes, Start Licensing

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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