Big night for Start Licensing as it's named Agent of the Year and Ian Downes picks up the Outstanding Achievement award.


Over 200 people have helped celebrate the winners of the first ever People Awards.

The popular Ian Downes of Start Licensing received a standing ovation when he accepted the award for Outstanding Contribution to Licensing.

He’ll be an inspiration, no doubt, to Emily Aldridge of GB Eye and Vicky Hill of Bulldog, who were named Rising Star – Licensee and Rising Star – Licensor/Agent, respectively.

Toy giant The Entertainer fought off stiff competition from Tesco, Claire’s Accessories, Mothercare, Poundland, Smyths Toys and Argos to be named Retailer of the Year.

The Unsung Hero category celebrated those companies and individuals working tirelessly behind the scenes of the licensing industry. Rainbow Productions picked up this accolade.

The Licensing Agent category featured a strong list of finalists, but Start Licensing pipped the others to the post.

Love it or hate it, Marmite Easter Eggs from Kinnerton/Unilever won the Brand Extension & Beyond award.

Character World was named Licensee Team of the Year, while the unstoppable popularity of Peppa Pig saw eOne pick up the Licensor Team of the Year award.

Finally, Nickelodeon and O’Keefe’s Bakery stepped up to collect the Licensing Deal of the Year award for the Teenage Mutant Ninja Turtles pizzas.

“A huge congratulations to all our winners, and a big thank you to everyone who came along to the first ever People Awards,” said editor Samantha Loveday.

The ceremony took place at the glitzy Sway Bar in Holborn and was supported by headline sponsor Toy Fair, category sponsors Fashion-UK and Those Licensing People, plus bar sponsor Redan Alchemy.

About dt-admin

Check Also

Channel 5’s Milkshake! announces UK tour

Channel 5’s Milkshake! has announced a brand-new live tour show for 2022: Milkshake! Live: Milkshake! …