This week, Licensing.biz is unveiling our list of the top 100 women in the UK licensing industry.
Produced in association with Kilogrammedia, the list recognises women from all areas of the business, as nominated by our readers.
The list highlights the work of women working at licensor and licensee level, as well as in retail, media, marketing, PR and other roles which bring them into contact with the licensing industry.
We are unveiling 20 women in alphabetical order each day this week.
Part four of the list can be found below:
Licensing Consultant, Battersea Dogs & Cats Home
McCredie is the woman responsible for kick starting the licensing drive for Battersea Dogs & Cats Home, joining as licensing consultant in 2011. Since then, she has successfully built up the programme to include 18 licensees across a variety of categories. Prior to this, McCredie was with FremantleMedia Enterprises since January 2009, covering back to back maternity roles – VP for brand licensing and retail and UK licensing manager. She has also been licensing manager at NMSI, where she spent two years developing the Science Museum and Flying Scotsman brands.
Founder, Caroline Mickler Ltd
Mickler is described as being “uniquely sensitive to licensor demands and interests, with an uncanny feel for just what is needed and what is exactly right”. She manages her business with diplomacy, tact, masses of enthusiasm and a brain that is whirring 24-7, applying creative thought across the board. Her years of experience within the licensing world have honed her depth of insight and her flexibility in representing a range of genres within licensing – from Moomins to Fifty Shades of Grey to the Beatles Apple brand. And, above all, she makes the process fun.
Maria Rosaria Milone,
Senior Commercial Director, Cartoon Network
Fluent in Italian, English, French and Spanish, Milone is a highly motivated, dedicated and energetic professional, who brings an enthusiastic, innovative and creative approach to licensing. She has strong knowledge of global licensing, retail, themed entertainment, brand management, brand execution, revenue creation, publishing, toys, fashion, distribution and staff management. Milone’s nominator said: “Having an open and friendly disposition has made Maria not only an experienced and highly respected licensing professional, but a lifelong friend to many across the industry.”
Senior Retail Sales Manager, Nickelodeon & Viacom Consumer Products
Joining NVCP in 2011, Morgan is responsible for developing and strengthening the business’ relationship with its retail partners in the UK and Ireland. Working across initiatives such as the 2012 Teenage Mutant Ninja Turtles launch and the Shellraiser summer tour, as well as launching the phenomenally successful Everyone’s A Winner campaign with Argos, Morgan is an integral member of the NVCP team.
Head of Product Development, CPLG
Morris is described as ‘an inspiration to work with’ and a ‘product development genius and champion’. Prior to moving to CPLG, Morris worked at Zodiak Rights, with her nominator commenting: “She supported and encouraged the whole team and showed that she really cared about everyone’s professional development, providing a work environment which allowed you to take creative risks that benefitted licensees and product. She taught and led by example and was never too busy to listen. I always felt appreciated as part of her team and not one of us ever felt that we didn’t contribute to the success of the brands we worked on. She richly deserves to be nominated.”
Head of UK Licensing, eOne
Popular Mungo has continued to drive the commercial success of Peppa Pig in the UK, helping the brand evolve into an evergreen. She capitalised on the brand’s tenth anniversary to assemble a strong product line that contributed to its retail growth in 2014, while also overseeing its entrance into the nursery sector and launch into the health and fitness arena with pre-school exercise programme, Move with Peppa. In addition, Mungo is also leading the new pan-European licensing programme for the upcoming Steven Spielberg movie adaptation of The BFG, and also plays a crucial role in raising funds for the licensing industry charity as a Light Fund committee member.
Retail Development Manager, Consumer Products, Mattel
“Catrina has had great impact in generating retail placement, cross category promotions and additional listings for Mattel Brands licensees,” stated her nominator. Before joining Mattel in April 2013, O’Brien was senior sales manager for pre-school at Turner Broadcasting, having previously spent four years at LazyTown developing the brand globally as head of brand and licensing Europe. Prior to this, she was sales executive at ITV, selling airtime on a local and national level.
Consultant, Love Productions
Until very recently, O’Brien held the role of VP brand licensing and retail UK at FremantleMedia Kids & Family Entertainment – a company that she had been with for 11 years in various roles. She led and built the licensing programme with 25 partners for Tree Fu Tom. Before she left FME, O’Brien worked with the UK team to build a strong licensing programme for Strange Hill High, Danger Mouse Classic and New Danger Mouse. She is currently consulting for Love Productions on The Great British Bake Off and The Great British Sewing Bee, and is spending some time on personal projects and assisting children to read in local schools. She aims to return to the industry on a full time basis in the near future.
VP, Head of Living Well and Head of Licensed Sales FMCG EMEA, The Walt Disney Company
A fully paid up member of the Walt Disney Company family, O’Dwyer has been at the firm since 1997 in various different roles. She began as category manager for stationery, apparel and home, Greece and Cyprus, before making the switch to the UK in 1999 to become category manager for toys and stationery. Promotions to senior category manager, regional toys Europe; director, head of toys UK & Ireland; VP, head of stationery, Europe; VP, head of licensing, UK & Ireland; and VP, head of licensing and publishing, UK & Ireland followed. O’Dwyer became VP, head of Living Well in December 2013, adding head of licensed sales FMCG EMEA to her remit in May 2014.
Founder, Rockpool Licensing
Popular, professional, diligent, patient and persistent are just some of the words used to describe O’Malley from her many nominators. Just some of the comments we received on the former CPLG UK MD included: “She asks relevant and well thought out questions, and took the initiative in anticipating her clients’ needs”; “When we had tight budgets, Vickie thought creatively on how to best provide engaging consumer-facing experiences with limited resources”; “She has a wonderful sense of humour, always seeing the positive possibilities of a challenging situation”; and “An inspirational and motivating figure in our industry”.
Founder, License to PR
O’Shea founded License to PR in 2007 and now has a client roster boasting big names such as Warner Bros. Consumer Products, Cartoon Network Enterprises, eOne, DC Thomson, ITV Studios Global Entertainment, Rovio, P2 Games and Rocket Licensing. Her dynamic personality, wry sense of humour and nose for the right story has won fierce loyalty from her clients, many of whom have been retained for over six years. PR highlights including setting Peppa Pig on the road to stardom, getting a Beano farting football on BBC Breakfast during London Toy Fair and securing a spot in Lisa Armstrong’s fashion column in The Telegraph for the new Jackie ASOS clothing line.
Head of Licensing EMEA, Rubie’s
A popular executive in the toy, fancy dress and licensing industries, Oldham works with Rubie’s extensive portfolio of licensed character dress-up. Over the past year, she has been focused on driving the success of Disney lines – with particular emphasis on Frozen – as well as Teenage Mutant Mutant Ninja Turtles among others. Continuing to build Rubie’s presence in the industry, an international growth focus for the business is next up.
Commercial Director, Dependable Solutions
Penn has more than 20 years of corporate brand licensing expertise including B2B business development, creating merchandise, selling licences and retail sales. During the course of her career she has worked in various sectors including sports, gaming, apparel and accessories, homewares, food and beverages, stationery and paper goods, gifts, greeting cards and toys. She is currently responsible for business development and expansion of Dependable Solutions in European territories. Prior to this, Penn was senior licensing manager at ITV Studios Global Entertainment and has also held roles at X-Squared, Helix, Brand Asset Management, Licensing by Design and Woolworths.
Senior Marketing Manager, Jumbo Games
Pierce has been working for Jumbo Games since 2011 and has over 16 years’ global brand and product management experience. During her time at the firm, she has successfully secured a wealth of licences including DC Comics, Looney Tunes, Furchester Hotel, Game of Thrones and Thunderbirds among others. In the toy space, she spearheaded the quirky General Election campaign with Wasgij puzzles and Dave Wasgij.
Head of Merchandising, BBC Worldwide
Piggott is a senior licensing professional with 21 years’ sales, marketing, retail and category management experience. She is an excellent communicator who has developed a number of successful licensed merchandise programmes for brands such as Doctor Who, Top Gear and Hey Duggee. Her speciality is the launch and development of IP to maximise long-term brand potential, and has a passion for identifying and reaching consumers through targeted product and compelling retail promotions. Piggott recently led the global master toy pitch for the new CBeebies pre-school property Go Jetters, as well as a new LEGO deal for Doctor Who launching later in the year.
MD, Metrostar Media
Potter founded Metrostar Media in 2004, unique in the fact that it is both a brand licensing agency and a literary agency. Before this, Potter held senior brand management roles with Unilever, Ladbrokes, BBC Worldwide and the Guardian Media Group. Driven by Potter, Metrostar manages its brands vigorously but carefully and respectfully. It has enormous experience in managing campaigns for high profile TV properties including the likes of The Great British Bake Off, Downton Abbey, The X Factor, Spooks, Life on Mars, Chloe’s Closet and Toot the Tiny Tugboat. In addition, it manages a number of leading non-entertainment properties including best selling picture book Dear Zoo, The Royal Ballet, The Scout Association and artists Alice Tait and Suzy Spafford’d Little Suzy’s Zoo.
MD Europe & Asia Pacific, Beanstalk
Based out of the firm’s London office, Reiner oversees all international operations, including client service, business development and marketing, for Beanstalk and its digital division, Tinderbox. She spearheads the agency’s international expansion strategy, establishing new office locations, licensing affiliates and subsidiary relationships across the globe, while directing the implementation of strategic licensing plans on behalf of clients. Reiner joined Beanstalk in 2001 as director of brand management in New York and was responsible for developing the global licensing programme for the Mary-Kate & Ashley brand, which achieved over $1 billion in retail sales and expanded to 11 different countries around the world. Other key responsibilities to date have included heading up the global P&G programme.
Managing Partner, 360 Audit
Riaz founded 360 Audit – which aims to ensure licensors and IP owners are being paid the correct royalties from their licensing agreements, while ensuring the commercial relationship is protected – in 2010, mid recession, after she spotted a gap in the market. Since then, Riaz has added global brands from the likes of Turner, BBC Worldwide, EMI, Saban Brands, Nickelodeon, eOne, Sanrio and Liverpool FC to its stable, as well as recovering in excess of £5 million in underpaid royalties for her clients. As well as the UK, 360 Audit is now carrying out audit programmes in the Middle East, Latin America, Australia, South Africa and across Europe, while there are also plans to grow and diversify even further.
Partnership & Licensing Director, Digital Giving
Some 18 months ago, Richardson took on the challenge of launching a unique digital fundraising platform called T-Shirt Booth to the licensing industry. It is the only Print on Demand portal in the world where consumers can legally merge images with characters and do social good. Launched at BLE in 2013, early adopters from the licensing industry included Cartoon Network, Mind Candy, Copyrights and Bulldog. The platform now boasts 40 character/charity partnerships, with a further 20, including some of the world’s biggest names aligned to join the T-Shirt booth, such as Talking Tom and Hello Kitty. Richardson has been responsible for engendering a true sense of partnership across all the licensors and charities involved.
Head of Licensing & Character, Mothercare
Robinson has vast experience of licensed products at retail and is a hugely popular figure in the industry. She joined Mothercare in 2009 as category manager for kidswear, becoming head of Miniclub in 2012 before taking on her current role in Janaury 2015. Prior to her time at Mothercare, Robinson worked at Woolworths as a category planner and trading unit inventory manager. She has also spent time at House of Fraser and Debenhams.
Head to Licensing.biz tomorrow for the final part of our list of the top women in the UK licensing industry, in association with Kilogrammedia.