This year’s Licensing Expo will boast an expanded sports line-up.
The event is set to welcome high profile sports brands including the Major League Baseball Players Association, NFL Players Inc, Tottenham Hotspur Football Club, Dominie Luxury, Kenekt, Nitro Circus Live and IMG Worldwide Inc.
Licensing agent One Entertainment has also joined the line-up at Licensing Expo. One Entertainment represents Copa America, a major football tournament to be held in the United States in June 2016. With 1.5 to 2 million people expected to attend the competition, it will be the largest international sporting event organized in the U.S. since the 2002 Winter Olympic Games in Salt Lake City, UT.
Additional soccer brands represented by One Entertainment include FC Barcelona, Manchester United, Cruz Azul, the Brazilian Football Confederation, the French Football Federation, the Royal Dutch Football Association, and The Football Association.
“Our event features some of the most prominent influencers of the $60 billion worldwide sports licensing marketplace," said Jessica Blue, vice president, Licensing Expo:
"These exhibitors will show at Licensing Expo to extend their brands, teams and athletes into a variety of new product categories and lines.”
Gary Jacobson, brand licensing manager, Tottenham Hotspur Football Club, added: “Tottenham Hotspur is delighted to be exhibiting at Licensing Expo for a third successive year. The Club’s involvement at this year’s event is especially significant, given we have continued to grow our fanbase across North America during the past 12 months and boast over 40 Official Supporters Clubs in the region, more than any other EPL club.
"This has created an increased demand for product that represents a fantastic opportunity for any potential licensee looking to work with us. Through a partnership with our licensing agents, Fermata Partners, we now have a structure in place for licensees in North America to maximize this opportunity and reach a wide variety of fans.”
Complimentary registration is available at: www.licensingexpo.com/registerhere