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Licensing Expo and Products of Change reveal sustainability agenda

Licensing Expo and Products of Change (POC) have revealed a jointly-produced sustainability agenda comprising turnkey education and product showcases for the upcoming trade show slated for May 24-26 at the Mandalay Bay Convention Center.

The strategic partnership is designed to bring sustainability to the forefront and spotlight issues embedded within the licensing industry to bring real change to brands’ socially responsible and inclusive practices across cross-categories.

“No matter the industry, environmental protection is an increasingly important value to customers and shareholders; it is woven into mission statements and serves as a guiding principle for all major business decisions,” says Anna Knight, SVP of the Global Licensing Group. “Progress beings with industry-wide education – we are so proud to partner with Products of Change to spotlight the many brands at Licensing Expo that are taking impressive steps toward eliminating waste and inequality across their value chain and are now taking the next step in showcasing their work to inspire others.”

Sustainability-focused educational programming is free for all registered event participants and held in the Licensing U Theater, with topics encompassing newcomer education, sustainable manufacturing, and applying socially responsible practices in licensing. Senior-level experts from Products of Change, The Smiley Company, Lego, Formula E, Natural History Museum, Piping Hot, Greenre, Beanstalk, and The Smurfs are confirmed to lead sustainability sessions.

Linda Morgenstern, Vice President of Brand Management at Beanstalk and prominent speaker addressing Sustainability 101, says: “In keeping with Beanstalk’s best-practices model, we have established a global, cross-functional Sustainability Team. The key goals of Beanstalk’s sustainability initiatives are to align our clients’ sustainability initiatives with licensees’ efforts and capabilities and to share information across clients, licensees, and industries. From the start, we have wholeheartedly supported the leadership of Products of Change as the sustainability authority for the licensing industry.”

The sustainability-focused sessions delivered by Licensing Expo and Products of Change are as follows:

NEW Sustainability Business Lounge

In addition to a highly curated educational program, Products of Change selected brands to showcase their products and business approach to introducing and sustaining a socially responsible business that balances the needs and health of the planet with that of their customers.

Brands across categories were chosen based on their proven ability to roll out sustainability and equality initiatives at scale. The brand-led presentations are held in the Sustainability Business Lounge located on the show floor (booth #N216) and feature must-attend showcases from cross-category brands, each focusing on a different area of expertise.

Enjoy dedicated sessions and free consults with experts – visit the Sustainability Business Lounge to book a clinic. View the full programming schedule here.

Furthermore, learn how to lead with intention to build purpose-driven licensing programmes focused on social good from Nobel Peace Prize Nominee Ms. Opal Lee and impact changemakers Anita Castellar and Genna Rosenberg in a must-attend educational session held in the Licensing U Theater. Join the three women on Tuesday, May 24 from 4:45 to 5:30 p.m. for their session titled “The Upside of Licensing: Leading with Intention for Social Impact” and walk away inspired to begin, or continue, weaving purpose and social good into your licensing programmes.

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