The annual Licensing Expo is looking to grow its international reach.
The Las Vegas licensing show has been selected to participate on the US Department of Commerce’s International Buyer Programme.
Called Select, the programme will recruit a number of international manufacturers and retailers to attend Licensing Expo and meet with the exhibitors as part of a joint government-industry effort to bring more international buyers to the US.
Through the Expo, IBP Select will give exhibitors access to more potential international licensing partners from China, Mexico, Canada, South Korea and Japan at the show.
According to the LIMA Annual Global Licensing Industry Survey 2016 Report, these markets currently represent $169.2 billion in annual retail sales of licensed merchandise collectively.
“Being chosen from many applicants for IBP Select means that the show and our exhibitors will benefit from promotion in our five chosen international markets and across the United States,” said Jessica Blue, senior vice president, Licensing, UBM Americas.
“We look forward to working with the IBP and assisting our exhibitors with leveraging international opportunities at Licensing expo, the global meeting place for the licensing industry.”