Licensing Expo chosen for global market driving International Buyer Programme

The annual Licensing Expo is looking to grow its international reach.

The Las Vegas licensing show has been selected to participate on the US Department of Commerce’s International Buyer Programme.

Called Select, the programme will recruit a number of international manufacturers and retailers to attend Licensing Expo and meet with the exhibitors as part of a joint government-industry effort to bring more international buyers to the US.

Through the Expo, IBP Select will give exhibitors access to more potential international licensing partners from China, Mexico, Canada, South Korea and Japan at the show.

According to the LIMA Annual Global Licensing Industry Survey 2016 Report, these markets currently represent $169.2 billion in annual retail sales of licensed merchandise collectively.

“Being chosen from many applicants for IBP Select means that the show and our exhibitors will benefit from promotion in our five chosen international markets and across the United States,” said Jessica Blue, senior vice president, Licensing, UBM Americas.

“We look forward to working with the IBP and assisting our exhibitors with leveraging international opportunities at Licensing expo, the global meeting place for the licensing industry.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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