Key figures from Warner Bros. Consumer Products will kick off the first day of Licensing Expo Virtual this year, taking the digital stage for the opening keynote of the free-to-attend online event this August.
Pam Lifford, president of WarnerMedia Global Brands and Experience will be joined by Robert Oberschelp, senior vice president, global franchise management and brand product for Warner Bros, Consumer Products, to deliver the address titled Unlocking the Fan Power of Global Franchises.
Scheduled for August 24th, Lifford and Oberschelp will take the virtual stage at 11am EDT or 8am PDT, presenting attendees with insight into their business strategy, a key contributor to the $292.8 billion licensing industry.
“Licensing is a strategic tool for brands to leverage in order to extend their audience reach and gain market share – we are honored to headline Licensing Expo Virtual and share our deep pool of insights and learnings from across Warner Bros. Consumer Products’ wide assortment of portfolios,” said Lifford.
Lifford is responsible for developing all-new fan-engagement business opportunities at WarnerMedia, in addition to aligning current fan-focused activities, while Oberschelp’s role includes oversight of Warner Bros. Consumer Products’ global licensing program that brings new and existing collections to fans.
Warner Bros. Consumer Products is currently super-sizing its franchises across its portfolio to create multiple consumer touchpoints – from content to commerce – enabling it to meet its fans wherever they are. Attendees will be invited to learn from Lifford and Oberschelp in this fireside conversation that will touch on topics spanning the power of super fandom to leveraging e-commerce channels in 2021 and 2022, as well as when to pull on direct-to-consumer levers, and how to maximize multiple platforms, enhance collaborations and in-store retail.
“We could not be more excited to share that executives from a world-renowned studio with global reach and influence will kick off this year’s event; Lifford and Oberschelp’s address is a must-attend,” said Anna Knight, vice president of Licensing, Informa Markets.
“Between the two executives, attendees will have access to decades of experience in executing licensing campaigns that have shaped the entertainment sector and will walk away with newfound learnings they can apply to foster brand growth and expansion.”
Among pre-registrations for Licensing Expo Virtual this year, are retailers including Alibaba, Amazon, Claire’s, Lidl, Primark, rue21, Superdry, TJX, and Toys’R’Us, as well as licensees Bentex Group, Bioworld International, Boeing Group, Colgate Palmolive, Ferrero, Garmin, Hallmark Cards, HER Accessories, PUMA, Ravensburger, Tastemakers, and TOMY International.