Start Licensing director Ian Downes, Warner Bros. EMEA Licensing and Business Development VP Paul Bufton, and Sanrio Global Limited COO Simon Gresswell will be taking part in the epic Mind Hike challenge this September.
Walking together in memory of Ian Downes’ son, Calum, who passed away in 2015 aged 19, the trio will hike non-stop for 24 hours to raise money for the mental health charity.
The walk begins at The Eden Project on the 15th September 2018. From there, they will hike 40 miles in 24 hours across Cornwall. The trio’s fundraising goal is £5,000 for Mind, which provides care and help for those with mental health issues.
“Calum was much loved by his family and wide circle of friends at home and at University and his death was a great shock to us. Whilst everyone is still struggling to understand why Calum left us, his friends and family want to remember him in a positive way and try to nurture their love for him by fundraising in his memory,” said Ian Downes.
“Myself and Simon completed the Hike last year and are delighted that Paul is joining us this year. We hope our participation will help raise valuable funds whilst shining a light on mental health issues and personal well-being. Licensing is a close-knit community but you never know what challenges people are facing. “
The trio are calling on friends and colleagues from within the Licensing Industry to support their fundraising by joining them on a ‘walkforcal’, a walking tour set in South London that will start from the King’s Arms on Roupell Street SE1 2JX at 6pm on 2nd August 2018.
The tour will take in some of the best sights (and pubs) of London and will take approximately 2 hours. Attendees will get a free drink on the tour and bar snacks are included at the finishing pub, Mc & Sons, on Union Street SE1 0LN.
Every guest will go home with a goodie bag of licensed products. Tickets cost £50 and can be bought via Just Giving or the organisers directly. All proceeds go directly to MIND.
Alternatively you can simply pledge your support and donate at www.justgiving.com/hikeforcal