Licensing International announces multi-year partnership with The Insights Family

Licensing International and The Insights Family today announced a multi-year partnership that will launch a series of collaborative initiatives to help inform the licensing industry as well as provide Licensing International members with exclusive content focused on identifying consumer behaviour within the “Kid Economy.”

The Insights Family, a global leader in kids, parents, and family market research and intelligence, provides organisations with real-time, independent data to help clients understand and define their audiences using their proprietary data, data science, and machine learning algorithms through their groundbreaking real-time portal.

Research into the attitudes, behaviours and consumption patterns of these audiences will enable Licensing International to identify and share relevant trends across categories to its members. Real-time data will be pulled from 22 countries across six continents through the following services:

  • Kids Insights surveys 7,780 children aged 3-18 each week or 469,000 a year
  • Parents Insights surveys more than 3,800 parents of children aged 1-16 each week or 228,000 a year

“With a significant number of member companies servings kids and families, our partnership with The Insights Family will deliver best-in-class research to help them better reach and connect with consumers,” says Maura Regan, President, Licensing International.

Nick Richardson, Founder & CEO of The Insights Family, commented: “We are delighted to have partnered with Licensing International. Since we launched in 2017 we have made it our mission to set a new standard in market intelligence for the licensing industry and this partnership will enable us to demonstrate our support to the industry and how we can help licensors, licensees and retailers drive ROI, maximize opportunities and mitigate risks.”

Licensing International members will receive access to this exclusive content through several formats including joint participation at events like Licensing Expo and Brand Licensing Europe, white papers, webinars, ongoing educational programs, and a global annual report.

Further details on these exclusive content offerings will be available at a later date.

To download The Insights Family 2022 Future Forecast report click here: https://get.theinsightsfamily.com/futureforecast/

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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