Licensing International announces partnership with BetterHelp

Licensing International has announced a partnership with BetterHelp, offering a new series of benefits available to members just in time for Mental Health Awareness Month, which takes place in May.

BetterHelp, the world’s largest online counselling service, endeavours to make professional therapy accessible, affordable, and convenient, and has helped more than 2 million people to date. Offering a comprehensive Mental Health Program for organisations, Licensing International will join its roster of partners alongside other notable organisations using BetterHelp’s services, including TikTok, American Express, Greenpeace, and more.

Through this partnership, more than 1,200 members of Licensing International (and their staff) will now have access to:

  • Four complimentary sessions
  • Access to over 20,000 licensed therapists and professional counsellors
  • Flexible session scheduling through texting, phone, video and live chat
  • Help anywhere, with availability in 200+ countries and 56 languages

“The foundation of every company is its employees, and if those employees aren’t healthy both physically and mentally, it will affect the success and future of your organisation,” says Maura Regan, President of Licensing International. “It’s important to not only offer our members the proper resources to achieve this, but also the appropriate platform to have those conversations, which we have found in BetterHelp.”

Licensing International members can confirm eligibility and get started beginning May 5.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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