Licensing International France Awards winners revealed

The nominees and winners of the Licensing International France Awards were revealed today at a ceremony held at TF1. The ceremony was hosted by Christophe Drevet, from the FJP, Florence Ayem and Laurent Taieb, co-presidents of Licensing International France, and brought together nearly 150 participants.

The YPN committee (Young Professionals Network) rewarded Noam Lhote (The Pokémon Company Intl) as the winner of the Rising Star category in France.

A total of 129 entries were submitted, an increase of 25% over last year, demonstrating the dynamism and adaptability of the licensing industry despite this troubled period.

At the end of the ceremony, Informa, the organiser of Brand Licensing Europe and Licensing Expo presented, in partnership with Licensing International France, announced a new networking day – France Licensing Day – which will take place on the day of the Awards in March 2023. Those wishing to find out more about the event can register their interest by clicking here.

The nominees and winners in the 13 categories awarded are as follows:

Licensed Product nominees:

  • Pokémon Dresser Guess / Zanzoon
  • The Queen’s Gambit x Netflix Game / Asmodée
  • Super Mario Construction Range / Lego
  • The Cabinet of Curiosity x Harry Potter / d’arpèje

Winner: The Queen’s Gambit x Netflix Game / Asmodée

Licensed Collab nominees:

  • Baccarat x Pokémon / The Pokémon Company International
  • Tag Heuer x Super Mario / Nintendo
  • Casio x Pac-Man / Bandai Namco
  • G-Shock x Brigade des Sapeurs-Pompiers de Paris / Arboresens

Winner: G-Shock x Brigade des Sapeurs-Pompiers de Paris / Arboresens

Retail or Digital Activation nominees:

  • SpaceJam – Nike @ Citadium / Warner Bros. Entertainment
  • Disney Megafan @ PicWicToys
  • Return to Hogwarts @ Fnac / Warner Bros. Entertainment
  • Live Shopping / The Walt Disney Company

Winner: Return to Hogwarts @ Fnac / Warner Bros. Entertainment

Category Promotion / Event nominees:

  • Vinted x Demain nous appartient & Ici tout commence / TF1 Licensing
  • One Piece 1000th episode / Toei Animation
  • Kaiju n°8 / Crunchyroll

Winner: Vinted x Demain nous appartient & Ici tout commence / TF1 Licensing

Experiential Activation nominees:

  • Deep Game – The Bureau / DamaDreams
  • TFOU Parc / TF1 Licensing
  • The Rabbids @ Versailles / Ubisoft

Winner: The Rabbids @ Versailles / Ubisoft

Digital Brand nominees:

  • Les Mini Mondes
  • Chefclub
  • Pokémon / The Pokémon Company Intl

Winner: Chefclub

Sport/eSport Brand nominees:

  • Tour de France / A.S.O.
  • 6 French League / Ubisoft

Winner: 6 French League / Ubisoft

Lifestyle, Corporate or Celebrity Brand nominees:

  • Sophie the Giraffe / Deliso
  • Peanuts / WildBrain cplg
  • The Laughing Cow / Bel Group

Winner: The Laughing Cow / Group Bel

Licensee nominees:

  • Abysse Corp
  • Asmodée
  • Lego

Winner: Lego

Brand Entertainment nominees:

  • Paw Patrol / Paramount Global
  • Spider-Man / The Walt Disney Company
  • Captain Tsubasa / Crunchyroll

Winner: Paw Patrol / Paramount Global

Rising Star nominees:

  • Antoine Coucoureux & Charlie Caumon / Monument
  • Cécile Chevallier / TF1 Licensing
  • Estelle Choucair / Cyber Group Studios
  • Lucile Hamiche / Crunchyroll
  • Noam Lhote / The Pokémon Company Intl
  • Salima Bousalham / Funko
  • Sophia Ferrandier / Zanzoon

Winner: Noam Lhote

Licensor / Agent nominees:

  • Crunchyroll
  • The Pokémon Company International
  • WildBrain cplg

Winner: The Pokémon Company International

This year’s “Licensing International Special Prize” was awarded to Zanzoon




About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

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