Licensing Link Europe is continuing to build its portfolio, this time with the addition of the popular, bittersweet character brand, Phat Kandi, an IP that is inspired by ‘rule breakers and misfits.’

The partnership will see Licensing Link Europe manage the brand’s licensing opportunities across the UK and Eire. The team joins a wider network of licensing agents for the brand which already includes EASIA’s Empire Multimedia corp and Italy’s Brand Licensing Studio Di Ambra Farioli.

Licensing Link Europe currently represents brands such as Molang, Build a Bear Workshop, The Van Gogh Museum, and Pantone within its portfolio.

“Chris and I are both flattered and really excited to be working with such an enthusiastic and proactive licensor,” said Ian Wickham, director at the agency.  “The brand DNA, the handwriting and delivery are going to make for a strong lifestyle statement at a time when individuality is very much embraced.”

Phat Kandi has been described as a bold statement brand with a Japanese, edgy twist that lends itself to consumer products in categories such as fashion, personal care, stationery, and digital campaigns