Licensing Link named exclusive agency for Russia’s BabyRiki

Licensing Link has been named the exclusive licensing agent for the Fun Union series, BabyRiki across the UK and Ireland.

Aimed at toddler and preschoolers, BabyRiki is a new property to emerge from Russia with the aim of encouraging young children to discover and learn through its musical storyline.

The series has grown in popularity across the globe having launched in more than 10 languages around the world including ENglish, chinese, Spanish, Portuguese, Hebrew, Arabic and Korean since 2017.

BabyRiki has already generated over three billion views on digital platforms in Russia and China, where licensing programmes have already been successfully developed.

Last month, BabyRiki launched in the UK on the newly created preschool morning block on ITVBe, a new entertainment channel from ITV.

Licensing Link will be introducing BabyRiki to the market and potential licensees at Brand Licensing Europe next week.

“We are thrilled to be working on BabyRiki with Fun Union,” said Ian Wickham, director of Licensing Link. “The show is a delight, delivering both imaginative entertainment and an educational element with highly engaging characters in such a different way. The early performance of the show on free-to-air TV here, in the UK, indicates BabyRiki has the potential to become a significant player in the preschool space. This is super exciting.”

Christine Brendie, CEO of Fun Union, added: “This licensing agreement is an exciting next step to accompany BabyRiki’s launch on ITV earlier this month.

“We are thrilled to be working with Licensing Link as this series is introduced to children in this important market and as we prepare the launch of BabyRiki third season early 2019.”

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