Licensing revenue down but franchise profits up in Hasbro’s latest results

Hasbro has seen revenue increase 11 per cent in its Q2 2017 results, thanks to continued growth in franchise brands, Hasbro Gaming and partner brands.

International revenue has increased $426.6 million, led by an 18 per cent growth in Asia Pacific.

While entertainment and licensing revenue sliped one per cent to $51.5 million, franchise brand revenue increased 21 per cent and partner brand revenue grew by one per cent to $230 million.

Meanwhile, Hasbro gaming revenue increased six per cent to $113.9 million.

“The Hasbro team executed another very strong quarter across the brand blueprint. Story-led brands and innovative brand initiatives drove double-digit revenue growth and an increase in operating profit margin,” said Brian Goldner, Hasbro chairman and CEO.

“Franchise brand, Hasbro Gaming and partner brand revenues grew year on year and revenue increased across all geographic regions. We entered the important second half of the year with strong consumer momentum, a robust and diverse entertainment slate and compelling new brand initiatives.” 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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