The newest section of the international franchise exhibition, Buybrand.

Licensing Salon (part of Buybrand Expo)

Licensing is a new section at the BUYBRAND Expo that has become a logical development of insights into brand issues that were started from franchising.

The Licensing Expo Salon, above all, is designed to popularise licensing beyond the kids’ segment, namely life style brands, sports and museum brands as well as licensing images of prominent figures, and licensing in music – these will be key focuses at the Licensing Salon.

To demonstrate to potential licensees – manufacturers and chain companies – a variety of opportunities that are opened through the licensed activities for their business, while to provide Russian and international licensors and licensing agencies with a professional platform to share experiences and find business partners in Russia, other CIS countries, and Eastern Europe – these are the Salon’s primary tasks in the short-term.

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