The licensed gifts specialist, Pyramid International has welcomed martin Withers to the role of sales director, joining the team from Spearmark International where he served as commercial director for 15 years.

Withers joins the team with vast experience and understanding of the licensing industry, with a particular focus on housewares and lighting categories.

In his new role, Withers will lead the sales division at Pyramid International, bolstering an enthusiastic team that, according to Pyramid, saw great success at retail during a difficult 2019. Withers will explore how to maximise the opportunities available in 2020 and beyond around the firm’s growing portfolio of both products and licenses.

“I am very excited to be joining such a successful and ambitious company as Pyramid International where there are so many great products, licenses and retail opportunities,” commented Withers.

“I have been really impressed with the energy and entrepreneurial spirit I have seen within the business and I couldn’t pass up the chance to be part of it. I am looking forward to helping take the business to even higher levels.”