Silvergate Media has signed Licensing Street in the US to build a secondary licensing program for its pre-school series, Octonauts.
Licensing Street joins Silvergate’s existing partners: Fisher Price, Penguin, nCircle and LeapFrog.
“We are extremely excited to be working with Silvergate Media on their hit television show Octonauts," said JJ Ahearn, managing director of Licensing Street.
"We can’t wait to help extend the property into new consumer products.”
Octonauts, which debuted on Disney Channel in January 2012, follows the undersea adventures of Captain Barnacles and his crew.
Mary Durkan, CEO of Silvergate Media, added: “Licensing Street have great experience in growing children’s brands in the US and we are delighted to be working with them to expand Octonauts’ licensing programme.”