Hot Topic has launched a new merchandise collection inspired by the world, imagery and characters of the award-winning and critically acclaimed video game series, Life is Strange. The deal was brokered by CPLG on behalf of video game publisher Square Enix.
Hot Topic will carry an exclusive collection of Life is Strange tees and accessories in select stores and online.
Geared for fans of the Life is Strange franchise, the collection includes t-shirts, blankets, jewellery, hosiery, drinkware and novelties based on the games Life is Strange, Life is Strange: Before the Storm and the recently released Life is Strange 2 (Episodes 1-3).
The launch coincides with the digital debut of Life is Strange 2: Episode 3 ‘Wastelands’.
Fans of the franchise can now wear Jane Doe and Hawt Dawg t-shirts inspired by characters Max Caulfield and Chloe Price, and from Life is Strange 2, Wolf Squad and Space Mission t-shirts as worn by brothers Sean and Daniel Diaz, as well as t-shirts from some of the key in-game locations and events.
Meanwhile, Hot Topic’s jewellery line takes inspiration from the styles of both the characters Max and Chloe with quotes and imagery from within the game.
‘A key thread throughout the entire collection is the incorporation of the first game’s butterfly effect imagery, along with references to the time-travelling powers, decisions and lasting consequences surrounding the characters of Arcadia Bay, where the first game is set,’ read a press release.
To celebrate the launch of the collection, Hot Topic’s Twitter followers will be able to enter for the chance to win a free Life is Strange digital comic book from Titan Comics.
Life is Strange is an episodic graphic adventure video game series developed by Dontnod Entertainment and published by Square Enix for PC, PlayStation 4, Xbox One, Mac, and mobile.