Classic properties Bill & Ben and Andy Pandy are being relaunched within the licensing and merchandise sector in a bid to target both current fans of the shows and those from the nostalgia market.
Now enjoying renewed success as part of BBC's Cbeebies line-up, both programmes originally aired as part of the Watch With Mother schedule back in the days of black and white television.
Bulldog Licensing is now looking to build on both brands' existing success with global progammes of licensed products.
For the collector's market, Robert Harrop will be producing resin figurines based on the original look of each show. Slotz will continue to cater for collectors with garden ornaments based on Bill & Ben.
Meanwhile, for fans of the current shows, Lazzati will be creating apparel featuring both Andy Pandy and Bill & Ben, while 2Entertain will be releasing the current Bill & Ben series on DVD.
Later this year there will be further licensing activity in publishing, homewares, canvas wall art and other collectables.
"Andy Pandy and Bill & Ben are incredibly popular with children, but they're also an important part of our television heritage," said Rob Corney, MD of Bulldog Licensing. "We feel that both properties deserve their place alongside other classic brands and will significantly add to the ranges supplied by British retailers."