25th birthday celebrations begin for Smith & Brooks - Licensing.biz

25th birthday celebrations begin for Smith & Brooks

Apparel licensee reaches key milestone in the branded clothing industry.
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Children's fashion clothing specialist, Smith & Brooks is celebrating its 25th anniversary, but it still has its eyes on further growth, as illustrated by the recent expansion into footwear.

Formed back in 1986, the company was established as a brand apparel firm, but has evolved over the years to become 100 per cent focused on licensed children's clothing.

The firm has worked with licensors including Disney, DreamWorks, Hasbro, Mattel and Sega, plus brands such as Disney Princess, DC Comics, Nintendo and Thomas the Tank Engine to name a few.

Over 95 per cent of Smith & Brooks' business is with UK retailers, supplying most of the High Street including George @ Asda, Bhs, Debenhams, Next and Tesco.

In the financial year 2010/11, sales exceeded 4.6 million units.

"Smith & Brooks is an excellent example of Darwin's Theory of Evolution; after 25 years in the branded clothing industry commencing in menswear then moving into childrenswear, and ultimately spending 13 years in licensed children's clothing, we have delivered over 120 million licensed/branded garments," said MD Mark Segalov.

"Smith & Brooks is still constantly evolving, looking to achieve its goal of satisfying the children's aspirations, yet still delivering affordable fashion with parental consent."

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Smith & Brooks

Smith & Brooks has been supplying apparel to the High Street for almost 25 years, with its core business in the licensed children's clothing sector.

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