The promotional products developed will range from bags and luggage to jewellery and children’s products and will be used to target selected clients in the European and Middle Eastern markets.
Ian Creasey, CEO of ADM Promotions Worldwide stated: “This is an exciting venture for ADM - SmileyWorld’s iconic universal brand status combined with our creativity will, I am sure, result in some innovative promotion campaigns for our blue chip client partners.
"The use of Smiley in this way will further enhance our client’s brand visibility recall and ROI.”
Nicolas Loufrani, CEO of SmileyWorld said: “It is a great pleasure to start this new collaboration with ADM and we hope to translate this pleasure to all their customers.
"What matters the most to us is the emotion behind this deal and spreading the positive values and philosophy of the SmileyWorld brand which I am sure ADM will do a great job of.”