Pre-school entertainment brand, Driver Dan's Story Train, has been bolstered with the appointment of two new agents in the UK and US.
Rocket Licensing will handle the brand in the UK, and will look to work with existing licensing and retail partners to maximise potential throughout 2012 and 2013.
Meanwhile, in the US, Licensing Street is planning a major push for Driver Dan at Licensing International Expo in June.
Rob Wijeratna, joint MD at Rocket Licensing, said: "Driver Dan's Story Train has successfully brought together state of the art design and animation techniques with the age old love of stories, to produce a series that brilliantly combines memorable characters, fun and learning. We are delighted to be involved with a title that has a strong following and an even stronger long-term potential."
JJ Ahearn, MD of Licensing Street, added: "With its strong appeal not only to children, but also to parents and caregivers, we are confident that this charming and engaging property will have similar success in a number of major licensing categories."