AGP adds to Strawberry Shortcake programme

New deals secured in US, Canada, Asia, Europe and Latin America.
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American Greetings Properties has unveiled a wide range of new licensing deals for Strawberry Shortcake.

The agreements cover the US, Canada, Asia, Europe and Latin America and include such categories as apparel, publishing and a new live show.

The new show will be produced by Koba Entertainment, and is due to tour the US and Canada from January 2013. Meanwhile, Newco will develop Strawberry Shortcake-themed furniture for kids in the US; publishing partner Penguin is expanding its portfolio to include e-books; while Fruit of the Loom has signed up for a line of girls and toddlers' undershirts and underwear.

On top of this, a number of major QSR promotions have been secured across China and Southeast Asia.

Several international publishing deals have been inked across Europe including Edizioni Play Press in Italy, Panini in Germany, Sparkle World Annual in the UK and Egmont in Eastern Europe and Turkey.

Finally, product will now be available in Mexico including PIC (apparel), Grupo Papelero Scribe (stationery), Alta Tecnologia de Mochilas (bags), Grupo Carmi (towels and blankets), JJ Hosiery (socks) and Laboratorios de Belleza Azus (health and beauty).

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