American Greetings Properties has concluded its Strawberry Shortcake singing competition in Turkey - building up significant awareness for the brand.
The firm partnered with Max Licensing - its international licensing agent for the brand - to launch the contest, asking fans to submit videos online of themselves singing for a chance to win a role in a Strawberry Shortcake TV ad.
Ten finalists were chosen from around 300 video submissions to perform at a live grand finale event, held at the Kozzy Shopping Center in Istanbul and judged by local Turkish celebrities.
"The Strawberry Shortcake 'Cilek Kiz Talent Contest' is the first of its kind in Turkey, and we are thrilled with the success of the competition," said Carla Silva, VP of global licensing for AGP. "The inclusion of celebrity guests and the utilisation of the online platform has helped expand the presence for Strawberry Shortcake and her friends in Turkey."
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