American Greetings Properties and its licensing agent Starbright SRL have inked a QSR deal for Twisted Whiskers.
The quirky brand - which launched in 2001 as a line of greetings cards - will be featured in Spizzico restaurants throughout Italy. International Games Trade will create Twisted Whiskers luggage tags to be included in the meals as a premium.
"We are very excited to bring these fun premiums to Spizzico this fall as we expand the global presence of Twisted Whiskers," said Carla Silva, VP of global licensing at AGP. "Twisted Whiskers resonates with kids around the world with the fun characters, big laughs and wacky story lines."