Alligator Books opens new apps division - Licensing.biz

Alligator Books opens new apps division

Firm to launch creative play apps based on its own and third party content.
Author:
Publish date:
Social count:
0
1_colour_and_sticker_fun_icon.jpg

Children's publisher Alligator Books has unveiled Alligator Creative Play.

The new division will see the company publish creative play apps for children based on its own and third party licensed content. The first release will be Me to You, which is due to launch this month and will be aimed at three to nine year olds. Developed by FairPlay Media's studio, Gusto Games, the app will include a selection of creative play tasks including colouring in, sticker creation and scene making activities.

Alligator has already signed a number of other licences and will announce the launch of further licensed and generic apps by the end of the year.

"Publishing in the digital space is a natural step forward for the business," explained Neil Rodol, commercial director at Alligator Books. "It allows us to maximise our assets and, importantly, offers consumers choice. We sell 17 million books and creative play formats in a year and soon all of these will be tagged with QR codes that, once scanned, will bring consumers through to the Alligator Creative Play Store.

"This is a fantastic marketing opportunity for our third party brand partners and one that we are sure will drive incremental revenues."

Related

Alligator Books

With a lengthy list of licences already on board, Alligator Books has impressive plans to further increase the scope of its creative range over the next year.

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.