Alligator Books has added to its licensed portfolio, inking a deal with Carte Blanche Greetings for its Me to You sentiment brand.
Alligator is now developing creative play products and books for the property, including sticker sets, colouring sets and books, activity pads, carry along sets and jumbo colouring books.
The firm will also launch activity, carry and fun play packs, with artist pads and magnets from June.
"We're confident that Me to You will be another great addition to our portfolio of licensed brands," said Andrew Rabin, publishing and sales director at Alligator Books. "The charming and illustrative artwork will appeal to many young children and should also attract adult consumers who have grown to love Tatty Teddy."
Sarah Quigley, licensing manager at CBG, added: "The combination of Alligator Books activity formats, together with our loveable character Tatty Teddy will bring a fun and exciting new range to the market."