Having already proved to be a hit in the US, the Yoga Cats and Dogs property is beginning to build up a steady following in the UK.
Allsorts Licensing has already inked deals with Brown Trout for calendars, GB eye for posters, Instant Gifts for a range of giftware, Ravette for gift books and Wellicious for yoga apparel.
The calendars have been building a niche for the last three years, while the posters are also already out. The balance of the remaining product is steadily rolling out.
On top of this, the giftware is also being distributed in South Africa by Shapiro's, while Splosh Australia has signed up for giftware in Australia and New Zealand.
The calendars are also available in the German speaking territories through Ackerman; Academy Group is launching stationery in Russia and the CIS states, Baltic states, Czech, Slovakia and Poland; while the imagery is also being used on puzzle magazines in Russia by Press Courier Group.