Allsorts signs Knitmania for Felix the Cat

Firm to create wide range of apparel for the UK market inspired by classic character.
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Allsorts Licensing has snapped up Knitmania to develop Felix the Cat apparel in the UK.

Knitmania will be producing a wide collection, which will include the key shapes targeting the teenage sector. The line will launch in spring/summer 2013 across High Street fashion retailers.

"Felix the Cat makes a great addition to our current portfolio of brands and we are looking forward to bringing a fresh perspective to such a legendary character," said Knitmania's Philip Chatalos. "We are happy to be involved in bringing the fantastic Felix product to a whole new generation."

Allsorts Claire Atherton added: "This is a very important signing for Felix the Cat. Joining forces with such a strong fashion partner in Knitmania will undoubtedly help to underpin the classic positioning of Felix the Cat in the UK."

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