American Greetings ties Taylor Swift

Country/pop star to create line of greetings cards, gift packaging and stationery with AG.
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American Greetings has sealed an exclusive partnership with country/pop star Taylor Swift.

The deal will see the serial award winning singer creating a line of greeting cards, gift packaging, stationery, online photo personalisation products and online greetings with AG.

Product will begin to arrive from spring 2010.

"We are absolutely thrilled and honoured to introduce Taylor Swift as the newest writer and creative contributor to the American Greetings family," said Zev Weiss, CEO of American Greetings. "Her abilities as a storyteller and songwriter make her a natural at writing cards for consumers of all ages.

"She has the unique ability to connect with her fans through life experiences and greetings cards do the same - cards help people express, connect and celebrate these events with the important people in their lives. We believe it's a natural fit."

The new Taylor Swift line will be sold in the US, Canada, Mexico, Australia, New Zealand and the UK.


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