America's Next Top Model Live launches in Toronto - Licensing.biz

America's Next Top Model Live launches in Toronto

National Event Management signed to bring franchise to Canadian catwalk in 2012.
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CBS Consumer Products is expanding its Next Top Model franchise even further - with plans to launch a live event in Toronto, Canada next year.

National Event Management has been hired to bring the fashion and shopping gala to Canada from May 4th to 6th, 2012. The event will follow in the footsteps of Britain's Next Top Model Live which premiered in London last year.

Based on the successful reality TV show - which is currently on its 16th cycle in the US - the Live show aims to bring the style and glamour to life, with fans experiencing free makeovers, being given the chance to walk the catwalk, shop for the latest brands, watch fashion shows and be given beauty advice from industry experts. They can also find out how to break into the modelling industry.

"At its heart, the Next Top Model brand is about making fashion accessible to everyone," said Liz Kalodner, EVP and general manager, CBS Consumer Products. "Setting the franchise in a live setting is an engaging way of doing this and if the success of our London show is any indication, this is going to be a hit."

Britain's Next Top Model Live returns to ExCeL form October 28th to 30th 2011. Click here for further details on the Canadian event.

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