The Angel Cat Sugar character is continuing to build up a fan base in the UK - and this will be boosted when stars of Made in Chelsea model tees in an upcoming episode of the reality show.
Alexandra 'Binky' Felstead and Gabriella Ellis are pictured wearing the t-shirts, which are just one of the consumer products lines proving popular.
UK licensees Smith & Brooks, Cooneen and Misirli will launch new apparel lines by early 2012, which will include upperwear, underwear and outerwear.
In addition, Samuel Eden & Sons has launched a sock and tights collection, while other UK licensees include Fine Décor (wall decorations), Pyramid (gift stationery and posters), Amscan International (foil balloons) and Trademark Collections (fashion bags).
Meanwhile, Bruno Productions has recently appointed Diagonal Design for teen apparel in Germany and Yaygan for back to school stationery and bags in Turkey.