The Annoying Orange brand owner The Collective has kicked off a 'major consumer publicity campaign'.
Independent agency Rocket Licensing, which represents the hit YouTube comedy video brand Annoying Orange in the UK, announced the news.
Specific details of the specific PR activity have not been revealed, but 'more major retail activity and new licensee announcements' have been promised over the coming months.
The campaign is timed to coincide with the arrival at retail of a fun range of Christmas toys based on the annoying citrus fruit and his long-suffering kitchen companions. The Bridge Direct produces the line, which is distributed in the UK by Underground Toys.
Rob Wijeratna, Joint Managing Director of Rocket Licensing, said: “With licensing and retail activity gathering pace, the time was clearly right to build consumer awareness with a major campaign.
"We’re looking forward to announcing even more Annoying Orange licensees very soon to support what we’re sure will be accelerating demand. Fans are clearly eager for all the annoyance they can possibly get."
Created by Dane Boedigheimer, Annoying Orange took the internet by storm when it debuted on YouTube in October 2009. Since then it has racked up more than 1.4 billion total views and over 2.5 million YouTube channel subscribers.
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