Anya Hindmarch launches 'Share your #Smiley' Retail Campaign -

Anya Hindmarch launches 'Share your #Smiley' Retail Campaign

The company partner has launched an in-store marketing campaign along with a social media push for the brand.
Publish date:
Social count:
Screen Shot 2017-03-21 at 09.51.19.png

Fashion designer Anya Hindmarch has launched a new marketing campaign for its partnership with the Smiley Company.

The upscale accessories designer has launched a global retail activation aimed at "making the world a happier place" as well as a social media engagement mechanism with a call to action to “share your #smiley selfie @anyahindmarch” via a range of giant Smiley icons in window displays and on the shop floor.

The shop window elements feature all over Smiley print decals and window vinyls across Hindmarch’s retail portfolio, that includes such retail destinations as Madison Avenue - New York, Melrose Place – LA, Bond St & Sloane St – London, Aoyama – Tokyo & Lee Gardens – Hong Kong.

“It’s great to see Anya Hindmarch spreading happiness at some of the world's most luxurious shopping areas with her new Smiley window campaign," commented Nicolas Loufrani, Smiley CEO.

"Smiley has never been so big, so obvious, so fun and yet so chic. There is no better way to celebrate our 45th anniversary!”


Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.