APP ROUND UP: Rubik's Cube, Peppa Pig and Hello Kitty Easter edition - Licensing.biz

APP ROUND UP: Rubik's Cube, Peppa Pig and Hello Kitty Easter edition

Magmic's app secures TV advertising; Peppa Pig celebrates milestone with Easter release.
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This week sees the Rubik's cube take number one app spot and Easter specials from children's favourites Peppa Pig and Hello Kitty.

The Rubik's Cube app has been voted the number one Kids App in the UK and US.

The app from Magmic has also been voted the number one Puzzle App and has been placed as the 16th top-selling paid app on March 26 this year.

The Rubik's Cube App also features in the latest iPhone TV advert from Apple, showcasing the interactive touch play and puzzle features that has encouraged the app's success.

The advert has already received over 400,000 views on YouTube in its first week and is showing in over 30 countries across the globe.

Meanwhile, Entertainment One is celebrating as its series of Peppa Pig apps passed the one million downloads mark in the UK.

Following the success of the app on iOS, Nokia and Android platforms, licensee P2 Games will now launch its sixth app for the franchise with Peppa Pig Holiday, set for release ahead of the Easter holidays.

Hannah Mungo, head of UK licensing at Entertainment One, said: "Peppa's success in the mobile gaming market has been tremendous."

Also celebrating the holidays in the App world, Sanrio will release an Easter update of the popular Hello Kitty Beauty Salon.

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