APPAREL MONTH: Big & Small welcomes new lines

Growth for Kindle show coming from deals with Fashion UK, Cooneen and Misirli.
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Kindle Entertainment and Start Licensing are continuing to build the merchandise programme for pre-school hit Big & Small, with a key focus being expansion in the apparel category.

A three-year deal has been secured with Fashion UK for apparel and outerwear including t-shirts and hooded sweatshirts. Fashion UK is currently designing a variety of tees, aimed at both boys and girls and featuring the main characters from the show.

It is in discussions with a number of major retailers, with the products due to launch in-store for late 2010.

Kindle has also signed a multi-year deal with C&M Licensing, a joint venture between Cooneen and Misirli, to produce Big & Small nightwear and underwear for boys and girls.

The ranges are currently in early development and are due to hit UK retail in the autumn.

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