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APPAREL MONTH: Big & Small welcomes new lines

Growth for Kindle show coming from deals with Fashion UK, Cooneen and Misirli.

Author:: Samantha Loveday
Publish date:: Feb 16, 2010
Social count:: 0

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Kindle Entertainment and Start Licensing are continuing to build the merchandise programme for pre-school hit Big & Small, with a key focus being expansion in the apparel category.

A three-year deal has been secured with Fashion UK for apparel and outerwear including t-shirts and hooded sweatshirts. Fashion UK is currently designing a variety of tees, aimed at both boys and girls and featuring the main characters from the show.

It is in discussions with a number of major retailers, with the products due to launch in-store for late 2010.

Kindle has also signed a multi-year deal with C&M Licensing, a joint venture between Cooneen and Misirli, to produce Big & Small nightwear and underwear for boys and girls.

The ranges are currently in early development and are due to hit UK retail in the autumn.

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Pre-school month continues with a look at Kindle Entertainment's successful show.

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Kindle show gets green light for more episodes to premiere on Cbeebies.

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Four new licensing deals revealed; Lenny Henry to make BLE appearance.

Kindle show is a ratings hit on Cbeebies, while licensing programme is taking shape.

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With the pre-school market being one of the most competitive in licensing, the challenges facing any newcomer to the sector are great.

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A selection of licensees currently operating in this area of the market.

Tie-in publishing programme to launch in the autumn for Kindle's pre-school property.

Firm grabs exclusive TV and home entertainment rights in GAS region for new pre-school show.

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

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