APPAREL MONTH: Drew Brady socks it to BOTD - Licensing.biz

APPAREL MONTH: Drew Brady socks it to BOTD

Hosiery company rolls out new line of socks featuring Bang on the Door characters.
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The Bang on the Door licensing programme continues to grow - with the company working with hosiery firm Drew Brady on a collection of socks featuring many of the characters.

The range features characters including Groovy Chick, Fairy Girl, Football Crazy and Starlet. Specific poses and patterns were developed to suit the product and to help Drew Brady address market sectors including newer areas like gifting.

The plan is to add more designs over the coming months, while prioritising specific retailing opportunities linked to seasonal and themed events like Mother's Day and Father's Day.

Ian Downes, MD of Start Licensing, commented: "Often socks can be a neglected area of the licensing mix from a design point of view, but the combination of Drew Brady's production skills, design flair and Bang on the Door's original characters has meant we have developed a great new range that has the scope to work across a number of retail sectors.

"The close cooperation achieved between both companies has helped ensure great results."

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