APPAREL MONTH: Huntik stepping out with footwear deals

Range of companies across Europe working on apparel and footwear for boys' brand.
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A range of apparel inspired by boys' property Huntik: Secrets and Seekers is being developed by a variety of licensees across Europe.

In Italy, Assos is developing a range of footwear including sports shoes, trainers, baseball sneakers, suede ankle boots and hiking boots. Much of the line features Huntik comic strip-like images, while other items include the logo.

Meanwhile, Brummel is due to launch a line of outerwear later this year. The firm is a key player in the Italian apparel market.

Further afield, and Stamatis Ionnidis is producing Huntik flip flops, shoes, underwear and beachwear in Greece, ex-Yugoslavia and Eastern Europe.

Finally, in the UK, Blues Clothing is working on an extensive collection of Huntik themed children's outerwear, leisurewear, swimwear, underwear and nightwear, which will begin to roll out in September.

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