APPAREL MONTH: Ignition fires up clothing plans

Juicy Lucy Designs, The Bogies and Pet Poets Club all seeing retail success in sector.
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Boutique licensing agent Ignition is currently seeing a number of its art and design brands performing well in the apparel category across a range of High Street outlets.

First up, Juicy Lucy Designs has a new 'shopaholic' t-shirt design from Poetic Gem, which launches in George at Asda at the end of March. In addition, the firm is also championing Juicy Lucy Designs on nightwear and underwear, with a chocolate and love theme from the cheekier side of the brand featuring on a new pyjama and camisole set for Knickerbox. Both items are due to launch in the spring.

Meanwhile, The Bogies has been performing well in Next stores, with the chain stocking the apparel line since Easter 2009.

Working with Joystick Junkies, Next initially took two t-shirt designs on a trial - the characters in a gang pose and 'Double Blow Seven'. The success of these lines lead to Next stocking a 'Splatman & Gobbin' long sleeve top for autumn/winter 2009.

The latest designs for spring/summer 2010 will feature a range of characters from the Bogies World Slop 2010. Four new t-shirt designs will launch over the next few weeks, starting with 'Wayne Runny' and 'David Flick'em'. These will be followed by 'Ashley Cold' and 'Sneezin Gerrard'.

Together with licensee Fashion UK, Tesco will be launching Bogies t-shirts in-store in April.

Finally, New Look recently launched a two-pack bra and three-pack knicker set designed by Silverknit for pet photography brand, The Pet Poets Club. The items featured within the store's Generation 915 range and proved a hit in the run up to Christmas.

Ignition is now speaking to other High Street apparel retailers to widen the brand's offering.


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